Do you ever get jealous of viral marketing campaigns? At one time or another, haven’t we all asked ourselves: “Why didn’t I think of that?” The trick is thinking outside of the box. Not sure where to start? Let’s look at ten different marketing strategies to get you started. Cliché Twist-Up Everyone instantly recognizes a…
The world of Search Engine Optimization (SEO) can be a complex and ever-evolving field. As a blogger or small business owner, it’s essential to understand the basics of SEO to improve your online presence and drive organic traffic to your site. However, there are several common myths surrounding SEO that can mislead and confuse many…
Constant growth requires constant learning. Thankfully, that learning can also be fun when knowledge comes in the format of one of these marketing podcasts. Whether you listen while commuting to the office or working out after a day of building your business, each of these five podcasts below offers excellent business and marketing information for you to…
A niche is a segment, and if you think of niche marketing as segmented marketing, you’re on the right track. Niche marketing is really little more than marketing to particular segments or niches. For example, selling health supplements to the public at large is considered general marketing. Selling supplements to women over age 50 who are into muscle…
If you want your small business to be successful, it’s important to know exactly what makes it unique. Finding the right niche for your small business is essential to attracting customers and achieving your goals. But finding your market niche might be trickier than you think. Even if you’re confident that you know precisely what makes your…
Cause marketing, a powerful strategy that combines business and social responsibility, has gained significant traction in recent years. This marketing approach allows businesses to align themselves with social causes, leading to a positive impact on both their brand image and the community. This article explores the concept of cause marketing, its benefits, and why it has…